Picture this:
●       You lack helpful reporting or real-time insights
●       Your website has a clunky patient interface
●       You don’t utilize personas or data driven media targeting
●       You find yourself reacting rather than proactively planning
 
If you can relate to any of these statements, your
organization is in need of digital glow-up. In this week’s episode, Jenny outlines a realistic three-year roadmap to become digitally sophisticated within your marketing organization.
 
Year 1 - Build the Foundation

Create or revisit your organization’s messaging and personas.
Make a measurement plan. Figure out what metrics your need to see to know if your plan is working.
Build a conversion-oriented media plan that’s HIPAA compliant.
Invest in local marketing optimizations.
Set up user journey tracking on your website to better understand user flow
Measure, measure, measure!

 
Year 2 - Get a Bit More Sophisticated

Begin to make website updates based on insights from user journey mapping.
Pick a CRM to implement and begin website integration.
Continue to push conversion-oriented media, but add in some brand-building media.

 
Year 3 -
Fine-Tune with More Data!

Get even more sophisticated, now that your new website and CRM are rocking and rolling.
Focus on user journey nurturing (including current patients) within CRM
Execute a broader media play, with awareness through conversion tactics

 
Connect with Jenny: https://www.linkedin.com/in/jennybristow/

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