Fresh off the plane from this year's SHSMD, Jenny and Shelby Auer, account manager at Hedy and Hopp, share their highlights from the conference in Chicago. They discuss various sessions and speakers, including insights on rural healthcare, brand management, internal communications, data-driven decision-making, and improving the patient experience. They also speak about the importance of learning and sharing experiences within the healthcare marketing industry to make a positive impact. 
Connect with Jenny:
https://www.linkedin.com/in/jennybristow/ 
Connect with Shelby:
https://www.linkedin.com/in/shelby-wanne/
Connect with our favorite SHSMD speakers:
Brad Montague, Keynote Speaker: https://www.linkedin.com/in/brad-montague/
Dr. Pauline Hoffman, St. Bonaventure University and Cattaraugus County Health Department: https://www.linkedin.com/in/pwhoffmann/ 
Karen Brodbeck, OSF Healthcare: https://www.linkedin.com/in/karenbrodbeck/ 
Pamela Riddell, Lehigh Valley Health Network: https://www.linkedin.com/in/riddell/ 
Jeff Stewart, CHRISTUS Health: https://www.linkedin.com/in/jstewart1759/ 
Ashlie Hilbun, Arkansas Children’s: https://www.linkedin.com/in/ashliehilbun/ 
Tracey Bradley-Simmons, Arkansas Children’s: https://www.linkedin.com/in/tracey-bradley-simmons-msn-rn-ccm-31760720a/ 
Clay Shuffield, Arkansas Children’s: https://www.linkedin.com/in/clay-shuffield-548581a6/ 
Kelly Jo Golson, Advocate Health: https://www.linkedin.com/in/kelly-jo-golson/ 
Jamey Shiels, Advocate Aurora Health: https://www.linkedin.com/in/jameyshiels/ 
Mary Cronin, St. Luke’s Health System: https://www.linkedin.com/in/mary-cronin-4098a0197/ 
Joel Philippsen, Columbus Regional Health: https://www.linkedin.com/in/joel-philippsen/ 
Beth Dawson, Columbus Regional Health: https://www.linkedin.com/in/beth-dawson-3585ba77/ 
Craig Elbert, Children’s Mercy Kansas City: https://www.linkedin.com/in/craig-e-991aa1b/ 

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