As internet users, SEO, or Search Engine Optimization, is something that we interact with everyday whether we realize it or not. For healthcare providers, it’s a low-cost way to help reach more people, and ensure you show up in Google searches when they are trying to find care. No one knows this better than today’s guest, Suzie Schmitt, a Senior Digital Producer at Hedy and Hopp.
Suzie discusses how important it is to use terms that patients would use when searching, which may often not be the same terms doctors would use. She talks about the differences between desktop and mobile optimization, the advantages of using Google My Business, and how to best set it up to get zero-click conversions coming directly to you. For healthcare providers Suzie explains just how granular to get with your listing so that patients can have enough information at a first glance, and just how important ratings and reviews can be. Finally, Suzie explains which areas of SEO to focus on for providers that are just getting started with their search engine visibility.
If you’re ready to reach more patients, today’s episode is a must listen!
Connect with Jenny: https://www.linkedin.com/in/jennybristow/
Connect with Suzie: https://www.linkedin.com/in/suzie-schmitt/

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