Marketing when Nurses are the Audience

04/11/2022 8 min Temporada 1 Episodio 10

Listen "Marketing when Nurses are the Audience"

Episode Synopsis

Today Jenny welcomes Deb Nevins, EVP of Customer Strategy at Point of Care Network (POCN). POCN is a platform whose goal is to help NPs and PAs practice at the top of their medical license. They help connect them to education, mentoring, and career opportunities.
This episode discusses:

How NPs and PAs now make up almost one-third of all prescribing clinicians in the U.S.
Preferences of communication and education for NP/PAs, compared to MDs and why it matters
Tips to recruit NP/PAs, including what matters to many of them right now (tip - it’s not hiring bonuses!)

Connect with Jenny: https://www.linkedin.com/in/jennybristow/
Connect with Deb: https://www.linkedin.com/in/debnevins/