Shoot us a text!Step into the world of agricultural advocacy and leadership with Kenton Ochsner, Executive Director of the Colorado Beef Council. After two decades leading the Colorado FFA, Kenton offers an insider's look at the US beef industry, detailing the high demand, tightening cattle supply, and the crucial work of the Beef Checkoff program in promoting quality and consumer trust. He breaks down the economics of beef, discusses new ventures like the CHSAA sports nutrition program, and reflects on the transformative power of ag education and the lasting importance of building relationships. Plus, hear his candid take on agricultural career paths, the challenges of veterinary shortages in rural areas, and the critical need for a strong work ethic across all professions.Executive Sponsor: Schmeeckle Bros.Schmeeckle Bros. Construction are leaders in beef processing as a one-stop design and build!Location Provider: First Farm BankThank you to First Farm Bank of Greeley for providing us with a studio location to record the pod!

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