ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 297: How to talk to the media"
Episode Synopsis
Tony and Wei-Shen talk about five essential things you need to know when interacting with us as a source.
1. On the record/on background/off the record
2. Don’t be a drone
3. Give tangible examples
4. We may need help understanding the subject matter
5. Why you want to talk to the media
1. On the record/on background/off the record
2. Don’t be a drone
3. Give tangible examples
4. We may need help understanding the subject matter
5. Why you want to talk to the media
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