ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Simone Callioni: Nurturing Through Relationship Marketing"
Episode Synopsis
Recognizing that the majority of sales presentations in the water industry put participants to sleep, Callioni began experimenting with a new breed of engagement – one he refers to as relationship marketing, utilizing modern communication tools and dependent on the deep knowledge from within his organization seldomly shared with others.
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