ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#6 - Ingrid Scheider - The Power of Consistency in Branding"
Episode Synopsis
In this episode of Walking with Walfinch, Amrit interviews Ingrid Scheider, the CEO of Stay in Your Lane, a fractional C-suite group. They discuss the importance of storytelling and consistency in branding, the key elements of a cult brand, and the role of AI in franchise development. They also touch on the significance of tracking conversion rates and the cost of acquisition in marketing campaigns. Ingrid emphasizes the value of mentorship and asking questions to learn and grow. The episode concludes with contact information for Stay in Your Lane.
Chapters
00:00 Introduction
00:20 The Power of Consistency in Branding
04:09 The Role of AI in Franchise Development
09:20 Tracking Conversion Rates and Cost of Acquisition
Chapters
00:00 Introduction
00:20 The Power of Consistency in Branding
04:09 The Role of AI in Franchise Development
09:20 Tracking Conversion Rates and Cost of Acquisition
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