SummaryIn this episode of Walking with Walfinch, Amrit interviews Dom Goldman, a seasoned creative officer and founder of You're the Goods. They discuss the evolution of the advertising industry, the importance of crafting impactful brand stories, and the role of brand archetypes in differentiation. Dom shares insights from his extensive experience, including big-budget projects and the significance of brand purpose. The conversation also touches on the need for modernizing healthcare communications and embracing technology, particularly AI, in the creative process. Dom emphasizes the importance of ambition and doing things differently to succeed in today's competitive landscape.Chapters00:00 Introduction to Dom Goldman and His Journey03:11 The Evolution of Advertising and Creativity07:14 Crafting Impactful Brand Stories11:39 Understanding Brand Archetypes and Differentiation15:20 Big Budget Projects and Storytelling19:33 The Importance of Brand Purpose22:22 Embracing Change and Technology in Advertising26:14 Modernizing Healthcare Communications29:46 Dom's Early Life and Creative Beginnings31:44 Actionable Advice for Aspiring Creatives

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