When a property lingers on the market without selling, who's truly to blame? While many might point to market conditions or buyer preferences, I argue that realtors bear 100% of the responsibility. In this episode, we dive into the crucial role realtors play in the selling process and why their actions—or lack thereof—can make or break a sale. Join me as we explore three key factors that determine a property's success: effective marketing, strategic pricing, and dedicated effort. Learn why modern marketing techniques, accurate pricing strategies, and consistent communication are essential for attracting buyers and closing deals. If you're a seller or a realtor, this episode will help you understand the importance of choosing the right representation and holding them accountable for their role in the selling process. Discover how to ensure your property gets the attention it deserves, even in a challenging market.   Your Call To Action: Book a Consulting Call with my CFP Mark Willis   Connect with Jay: LinkedIn  |  Facebook  |  Tweeting on X  |  YouTube  

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