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Listen "Good Ideas Don't Make Good Business"
Episode Synopsis
#Mainswitch presenter Kgomotso Monyai talks with Sandiso Ncube, a publisher and author of The 10 Minute Guide to Starting a Business:
a book about how to start and run a business and ensure it survives its first three years of life.
Kgomotso explained why good ideas don't make a good business by saying:"People don't pay for a product/ service because it is a good idea, they pay because of a need or a want that is served".
A useful piece of advice was also given by Kgomotso, saying that a person's motivation behind starting a business needs to be clear.
a book about how to start and run a business and ensure it survives its first three years of life.
Kgomotso explained why good ideas don't make a good business by saying:"People don't pay for a product/ service because it is a good idea, they pay because of a need or a want that is served".
A useful piece of advice was also given by Kgomotso, saying that a person's motivation behind starting a business needs to be clear.
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