Research calls for decision-makers to embrace young peoples’ perspectives in shaping Victoria’s tourism future


Building upon over three years of successful advocacy, the Young Tourism Network (YTN) has released its 2022 Workplaces Report. Designed to inform strategic decision-makers in Victorian tourism, events and hospitality, the research results are based on engagement with 141 people in Victoria’s visitor economy through an online survey, focus sessions, 1:1 meetings and desktop research.


Supported by the Victorian Government’s Department of Jobs, Skills, Industry and Regions, the work seeks to further the insights from the 2021 Young Voices in Tourism report which like this research, was delivered in partnership with B Corp-certified consultancy Regeneration Projects. Hope is growing, with 56% of young people indicating that they would recommend their peers start careers in the Victorian tourism, events & hospitality industry, but there is long way to go.


“This is a call to decision-makers to hear what young people see as important for the future of the tourism industry. To unlock industry innovation, today’s leaders need to be genuine about empowering the leaders of tomorrow. What’s clear in the Workplaces report is that young people demand purpose beyond profit, meaningful career opportunities and to feel secure and represented throughout the industry – this report gives us practical steps on how.” Madeleine Sawyer, 2022 Chair of Young Tourism Network


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