S5EP11, Develop Smarter Product Management with Alex Cowan

In this insightful episode, Alex, faculty member at UVA Darden and accomplished author of Hypothesis-Driven Development: A Guide to Smarter Product Management, takes us on a journey into the transformative framework of Hypothesis-Driven Development (HDD). With a wealth of experience that includes teaching over 700,000 learners via Coursera, building and selling two companies, and advising digital ventures, Alex brings a unique perspective to modern product management.

Show Benefits:
~ Smarter Product Development with HDD: Learn how Hypothesis-Driven Development reduces waste and drives data-backed decisions.
~ Practical Innovation Tips: Get actionable steps to apply HDD and deliver real customer value.
~ Stay Agile in a Fast-Changing World: Use HDD to stay adaptable, innovative, and lead with creative confidence.

Alex is on the faculty of UVA Darden where he teaches courses on the intersection of AI and digital product. Online, he’s delivered over 700,000 courses via Coursera. He’s also the author of ‘Hypothesis-Driven Development: A Guide to Smarter Product Management’.

Before teaching, Alex started and sold two companies and he continues to advise and invest in digital ventures. His work on Hypothesis-Driven Development is widely used by practitioners and instructors for new product and venture creation.

Find out more about Alex Cowan:
Website: alexandercowan.com
LinkedIn: / alexcowan

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