In this episode, we delve into the transformative impact of generative AI on Amazon's Prime Day sale slated for July 8-11, 2025. Adobe's forecast suggests a record-breaking $23.8 billion in sales, a 28.4% increase from the previous year, with mobile transactions leading the way. A staggering 3,200% jump in traffic from generative AI sources compared to last year underscores the technology's growing role in online shopping. This surge follows a significant uptick in AI use during the 2024 holiday season, with a survey revealing that a majority of consumers now rely on AI for research, product recommendations, and deal hunting, leading to a 92% enhancement in the shopping experience. The episode also explores how AI integration benefits both consumers and retailers, marking a pivotal shift in the e-commerce landscape.

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