There is a lot of talk about channels, digital-first, and hybrid but the reality is 70% of what you sell is sold by someone else either in person or online. With the rediscovery of stores as the anchor for customer adoption, and being the face of the brand, how you look at your employees has never been more important. With millions leaving the service industry from hospitality, restaurant, and retail what will it take to keep those associates? What is it they crave and what needs to change in 2022 as retail rears back to life? Hint: it isn’t picking and shipping online orders. That’s because there is one thing that brick-and-mortar retailers can do that by design online retailers won't ever do. In this fast-paced session, Bob outlines the startlingly simple but mostly overlooked insight that will help you to not just grow your profitability but reinvent your business as a whole.

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