Design Thinking, Branding & Packaging Ft Ashwani Kumar

Voice of Achievers
08/11/2021 27 min

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Episode Synopsis

What is Design Thinking really and how can one apply it?How can creativity & design drive business results?What goes behind the wrappers, covers, and packets of products that you use or consume everyday? Our guest is Mr Ashwani Kumar, Chief of Design and Packaging at ITC Ltd(a leading FMCG brand in India). With over 30 years of diverse experience, he has worked with leading products across categories including Cigarettes and Tobaccos, Foods, Personal Care products, Hotels, Stationary...

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