As voice teachers, we often want to focus exclusively on singing and developing more effective lessons for our students.But being a successful voice coach takes more than proficiency in the classroom. You also need to develop some solid business sense and learn how to market yourself effectively so students know how valuable your services can be.The good news is, once you develop some business savvy, it can really pay off — like it did for this week’s guest, John Henny, who’s built several nice streams of passive income by writing books on singing and offering webinars.If you’ve struggled with marketing your business, listen as John explains how he worked through the intricacies of Facebook ads and learned the value of outsourcing tasks to other experts. We’ll also cover the value of taking time to master social media marketing, the advantages and disadvantages of starting a podcast, and much more. In this episode, you’ll learn:(3:35) How taking voice lesson showed John he could become proficient in a skill without relying on “natural talent.”(5:43) How John approaches writing books to provide readers with definite benefits — and how this can help you establish yourself as an authority on a subject(7:30) What forced John to develop his marketing skills — and the important lesson he learned about how to view the purchase decision.(9:34) The value of outsourcing tasks to other people and building a support team(13:00) What to do early in your career to prepare your support team down the line(15:39) Why it’s important to delegate time in your work schedule to focus on social media marketing, and why it’s important to focus on a single social media platform you’re comfortable with.(17:46) The advantages and disadvantages of different types of social media content, and how YouTube videos and podcasts can reap long-term benefits.(18:33) The importance of producing short content that people can consume quickly(19:15) The importance of consistency when building your content(21:54) The value of TikTok videos (23:07) Why establishing your authority through testimonials and other brand building tactics is important when creating a career.Find John’s books, his online school, and a FREE vocal warmup course by visiting his website. And start building your authority and attracting more students by listening to John’s IVA webinar, “Grow Your Business with John Henny”John’s podcast, The Intelligent Vocal Podcast, has now passed over 400 episodes! Follow him to hear all his vocal tips and techniques!Every one of the guests on the Vocal Advancement Podcast provides unique insights on teaching, vocal health, and building a successful teaching career. Make sure you hear from them all by following us on the Vocal Advancement Podcast and subscribing to our YouTube channel! Is there a teacher, performer, or researcher you think would make a great guest on our show? Email us at [email protected] and let us know!About the Institute for Vocal AdvancementThe Institute of Vocal Advancement (IVA) was created to provide voice teachers with a support network to provide you with the best teaching tools and strategies to advance your career. Our trainers teach from the empathic mindset, showing you how to improve your own teaching style.Check out our webinars in our list of upcoming events and learning how our Teacher Training Programs can help advance your career. Use the code “iva20percent” to get 20% off your first year’s course membership fee!

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