In this STEP 2025 episode, Lara is joined by Clara Armand-Delille, Founder of ThirdEyeMedia — a boutique PR agency working with top startups and VCs across Europe and beyond. Clara shares insights on startup communications, building brand authority, and how founders can use PR as a strategic tool — not just a press engine.If you're a founder, marketer, or comms lead looking to grow your brand and get media coverage that actually moves the needle, this one’s for you.Topics covered:- PR strategy for startups: what works, what doesn’t- How to pitch media and get real coverage- The role of storytelling in brand building- Common PR mistakes founders make- Cross-border communications: tips for international visibilityVisit website: www.visionvoices.me

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