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Listen "AI Secrets Every Marketer Needs to Know! with Heba Sayed"
Episode Synopsis
What does it take to lead in marketing, find your voice, and succeed as a woman in business in the MENA region?In the new episode of Vision Voices, Lara welcomes Heba Sayed, marketing leader with 20+ years of experience across IBM, LogRhythm, and the broader tech landscape in the Middle East.Heba shares her journey from being a quiet contributor in Egypt to becoming a public speaker, thought leader, and Head of Marketing and Communications in a fast-moving, male-dominated industry. From navigating internal doubts to advocating for women’s voices on public stages, Heba opens up about the real challenges — and rewards — of speaking up and showing up.🔍 In this episode, we cover:- How to grow a marketing career in MENA- What it means to build your personal brand as a woman in tech- The rise of AI and how it's transforming marketing and content- The evolving role of agencies, content, and customer voice in B2B marketing- How to turn rejection into winWhether you're a marketer, tech leader, or woman navigating your professional path — this conversation is your reminder to find your voice, take up space, and lead with purpose.🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova*****************************************************Connect with us 👇🏻 🌐 Website: https://www.visionvoices.me/🔗 LinkedIn: https://www.linkedin.com/in/laravarlamova📸 Instagram: https://www.instagram.com/visionvoicespodcast/🎵 TikTok: https://www.tiktok.com/@visionvoicespodcast🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600🎧 Spotify: https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZLThank you for tuning in!#laravarlamova #larisavarlamova #b2bpodcast #arabpodcast #dubaipodcast #dubaimedia #dubailife #womenintech #marketingleadership #menaregion #personalbranding #techcareers #womeninbusiness #middleeast #aiinmarketing #leadershipjourney #b2bmarketing #contentstrategy #empowerwomen #careergrowth #marketers #marketingVisit website: www.visionvoices.me
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