In this conversation, I'm vibing with Domenic Colesante, my former boss and founder of the category-defining marketing as-a-service firm, 2X, LLC (https://2x.marketing). During our conversation, Dom and I explore the challenges faced by CMOs, the strategic decisions that led to the success of 2X and importance of partnerships in driving business growth.

Domenic shares his experience on building a partnership strategy, the important things to hire for in the role of a partner leader, and the value of creating long-term relationships in business. Our discussion emphasizes the need for commitment and sustained effort in partnerships, as well as the importance of leaving every interaction with others better than before.

Some of our key takeaways:
✅2X was built to innovate on the operating model of marketing. The firm operates as a managed services company for B2B marketing.
✅ Partnerships are essential for delivering value to clients.
✅ A partner leader should have a diverse skill set to drive success.
✅ Building a partnership strategy requires understanding product-market fit. Understanding customer needs is key to successful partnerships.
✅ Creating value through partnerships is a two-way street.
🤝 Commitment to partnerships is crucial for long-term success.

Video Chapters
00:00 Introduction to 2X and Its Vision
02:49 The Evolution of Marketing-as-a-Service (MaaS)
05:59 Domenic's Drive to Grow the Business
08:50 The Importance of Partnerships
12:06 Building a Partnership Strategy
15:00 The Role of a Partner Leader
18:12 Creating Value Through Partnerships
21:05 Advice for Future Partnerships Leaders

Connect with Dom on Linkedin: https://www.linkedin.com/in/domeniccolasante/

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