On this next episode of Vision to Vibe, I sat down with Keith Scandone, founder of O3 World and the mind behind 1682—the Philadelphia AI & innovation conference that proves community, curation, and brand experience beat cookie-cutter trade shows every time.We unpack how 1682 went from idea → invitation-only experience → regional magnet for execs and innovators. Keith shares how his team designs every touchpoint—venue choice (The Barnes Foundation), candid speakers (no fly-in/fly-out talking heads), museum walk-throughs, and high-taste branding—to create an intimate event people rave about (and return to).You’ll learn:✅ Why intimate, curated rooms convert better than giant halls✅ How to recruit speakers who stay all day and actually engage✅ The ROI of “experience design” (beyond ticket revenue)✅ Using your event as retention, recruiting, and brand proof✅ How to bottle authentic testimonials into year-round promotion✅ When to partner with “competitors” to grow the whole pieIf you plan leadership summits, innovation forums, or brand-owned conferences, this is a masterclass in building a signature event that people feel—and remember.Resources mentioned:• 1682 Conference — 1682conference.com• O3 World — o3world.com• O3XO (AI consultancy) — o3xo.ai* Connect with my guest/client, Keith Scandone, on Linkedin: https://www.linkedin.com/in/keith-scandone/Enjoying the series?🔔 Subscribe for more event, community, and B2B growth playbooks from operators who actually ship.🎧Follow the podcast on Spotify or Apple Podcasts:-Spotify: https://open.spotify.com/show/6LfjYkI8uqIclyuP0RmRyq-Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906Video Chapters 00:00 – Why 1682 exists: the gap in conference “experience”03:00 – From Forge to 1682: lessons learned06:30 – The Business of Innovation (and adding AI)09:30 – Why intimate rooms outperform giant halls12:00 – Venue as value: Barnes Foundation & museum walkthroughs15:00 – Speaker curation: no fly-in/fly-out talking heads18:00 – How 1682 fuels brand, recruiting, and retention21:00 – Bottling testimonials into real distribution24:00 – Partnerships (even with “competitors”) to grow reach27:00 – Keeping momentum: from one-off to series30:00 – Start small, design everything, and ship

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