In this episode, Lydia sits down with Jill Brand, Head of Brand & Creative at Pvolve. (Yes, the fitness brand with the Jennifer Aniston partnership.)Jill’s journey with Pvolve started five years ago, after leading multi-location marketing efforts at Equinox. Since then, she’s played a pivotal role in scaling Pvolve to 22 locations across the U.S. and Canada, shaping the brand’s voice, and spearheading campaigns around one of the most high-profile celebrity partnerships in the wellness space.We dive into:- Scrappy & smart tricks to scale and grow a startup- Navigating the shift from local to national marketing—and how to actually get “butts in seats”- How Pvolve landed an organic partnership with Jennifer Aniston (hint, hint: she called them...🤯)- Finding your brand niche and using it as your personal marketing superpowerBuilding brand trust through word-of-mouth marketing and PR- Why NOT to sleep on micro-influencers and how they can outperform big names- The long game of brand building, and how to create one your team, franchisees, and customers are proud to represent (& wear the merch 😉)Whether you’re a brand founder, franchise owner, marketer, or PR pro, this conversation is full of real talk, strategy, and behind-the-scenes insight into what it takes to grow a movement-backed brand.Connect with Jill:LinkedIn: https://www.linkedin.com/in/jill-brand-8bb9247/ Instagram: https://www.instagram.com/jillbrand7/ Support the showWant a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

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