Today on Video Marketing Madness – How to Create Testimonial Videos

Have the customer state a problem and why it was a big deal (e.g. leaky pipe – water all over)
What they did to solve the problem (Call Joe the Plumber)
How life is different? (pipe fixed…no more wet carpets)

This works for offline businesses and for your business.
“Mindset Matters” is Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin
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