Struggling to stand out against bigger competitors who always win on price? In this episode, Chris unpacks small business lead generation strategies that actually work, with direct response legend John Dwyer (Institute of Wow). You’ll learn how to create “Happy Meal” style incentives, run simple contests that attract red hot leads, and shift the focus from discounts to value so you can scale without slashing margins. If you want practical small business lead generation strategies you can deploy this week, this conversation is a goldmine.
Listen in to discover: how to craft irresistible offers, the 5-step direct response formula, and real examples that turned a few dollars a day into thousands of qualified leads.
Ready to turn interest into sales? Hit play.
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