This week, Shawn Wilkie and Dr. Ivan Zak chat with Steve Castillo from Profit Solver about how veterinary practices can uncover hidden profits through precise, evidence-based pricing strategies. Steve shares how his patented software — already implemented in over 3,700 clinics — uses real financial data and time-motion studies to optimize service fees, boost EBITDA, and create a sustainable path to practice growth.   Learn more about Profit Solver. Steve Castillo recommends "The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results" by Gary Keller and Jay Papasan.

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