Brittany is the Founder of The Idea Girl a boutique design practice for fashion, beauty, and wellness brands. Specializing in brand strategy, Since 2017, Brittany has worked alongside bright-eyed founders to take their business ideas out of notepads and get them onto shelves. With helping launch over 100+ brands and campaigns for startups and major figures, her work has helped clients acquire retail placement and press by the likes of Sephora, West Elm, Urban Outfitters, Macy’s, Vogue, Forbes, and many more. She wishes to further her mission through Not So CEO, a creative business school for founders and creatives to learn how to build better brands minus the burnout.
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In this episode, we briefly speak about:
(1) Building a Career in Branding Beauty & Wellness Businesses
(2) Pivoting From Fashion to Branding
(3) Branding Checklist for Entrepreneurs
(4) How to Identify Your Segmented Customer Base
(5) Building a Creative Agency
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Welcome to our new and improved podcast, Very Necessary Decisions. Very Necessary Decisions, hosted by Founder & CEO of Hue Capital, Jerlisa "Juju" Fontaine, is a weekly podcast capturing the critical, yet necessary business strategies that industry experts and thought leaders have used to accelerate their company's growth and, of course, their own career growth. Whether these are senior leaders/executives at Fortune 500 companies and startups and/or founders leading their own businesses, we have a line up of multi-faceted interviewees across numerous industries ready to put you on to the game!
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Stay tuned.
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Creative Direction, Film & Editing by: Nicole Perez, https://www.linkedin.com/in/nperez7/
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Stay in touch with Jerlisa "Juju" Fontaine:

Personal Instagram: @jujufontaine_
TikTok: @jujufontaine_
LinkedIn:  https://www.linkedin.com/in/jerlisafontaine/
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Stay in touch with Brittany Antoinette:
LinkedIn: https://www.linkedin.com/in/brittany-antoinette-wilson-a783ba79/
Instagram: @shesthatbritt
Business Instagram: @notsoceo
Website: https://www.notsoceo.co/
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Stay in Touch with Very Necessary Decisions:

Instagram: @huecapitalco
LinkedIn:   / hue-capital-community  
Website: https://huecapital.co
Email: [email protected]

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