Andrew Zihmer of Vertex League dives into the gritty journey of starting Zihmer Law Firm. From using outdated furniture and self-configuring phone systems to doing our own bookkeeping, this story illustrates the importance of prioritizing function over aesthetics in the early days. We discuss the pitfalls of high overhead and premature outsourcing versus the benefits of sweat equity. Learn why handling the grunt work yourself can lead to a deeper understanding of your business and ultimately, greater profitability. Discover the ugly but essential steps to building a sustainable and successful law firm. Whether you're in your first year or looking to optimize your growth, this video provides valuable insights and practical advice. Share your experiences in the comments, and let's grow together!00:00 The Humble Beginnings of Zihmer Law Firm01:11 The Pitfalls of High Overhead02:05 The Value of Insourcing and Learning03:01 Strategic Growth and Investments05:13 Embracing the Seasons of Business06:50 Planning for Future Success08:00 The Rewards of Hard Work and Perseverance

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