00:30 - Welcome OSF 01:40 - Coping with volatility and market panic 03:16 - The origins of RektGuy 06:15 - Managing impostor syndrome 09:15 - A community born in the bear market 10:55 - Pushing against societal definitions of an artist 12:56 - From PFP collection to drinks company 14:19 - The importance of branching out from NFTs 16:50 - Creating brand identity out of the art 19:20 - The pros and cons of launching a token 22:55 - An additive rather than extractive approach 25:21 - The evolution of brand 27:05 - From web3 to the traditional market 30:17 - Riding the wave of crypto adoption 36:08 - The power of organic growth 39:35 - Building a token around identity rather than utility 43:40 - Collecting and a.c.k. 44:37 - The inevitability of digital art 47:13 - Verse rundown OSF: https://x.com/osf_rektRekt Drinks: https://x.com/rektdrinks a.c.k: https://x.com/lphacentaurikid artie galerie: https://x.com/artiegalerieBangarang: https://verse.works/exhibitions/bangarang-week1Petra Cortright: https://x.com/petcortrightBurnt Umber Broken Silver American Spirit: https://verse.works/series/burnt-umber-broken-silver-american-spirit-by-petra-cortrighttinysoul: https://x.com/tinysoulgame Level 1 https://verse.works/series/level-1-by-tiny-soul 

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