Jay, Ivan, Jamie and Leyla sit down with Adam Berninger of Tender and Heft Gallery to dive into Heft's opening, the realities of opening a physical space, artist-gallery relationships, the culture casino and institutional vs influencer gatekeeping.  01:38 - Welcome Adam Berninger 03:50 - The relationship between Tender and Heft 07:49 - What inspired the move to a physical gallery model 12:30 - Connecting in person and object-hood 16:00 - The power of a digital community 18:55 - How digital ownership is understood from outside the space 20:40 - The financial pressures of a physical gallery 25:45 - Galvanising the New York digital art scene 27:40 - Artist-gallery relationships 37:20 - Heft's upcoming program 39:41 - Keeping a balance of blockchain-based and physical works 44:20 - Showcasing the digital art community to people outside 46:30 - The challenges of onboarding and making it sticky 48:02 - What's in Verse's pipeline, working with different galleries and voices 54:30 - Heft's site, Verse white labelling and potential opportunities 59:50 - An expanding gallery presence for digital art in New York 01:01:39 - Meeting and working with Edward Burtynsky 01:07:00 - Fx(hash) airdrop announcement 01:09:51 - Artworks being sold as coins, fractionalisation and editions 01:17:02 - Turning culture into a casino 01:22:10 - Everything is a simulacrum 01:25:41 - Reacting to market conditions and competition 01:32:20 - The bell curve meme takes on gatekeeping 01:40:10 - The issue with the lack of institutional knowledge 01:44:15 - The issue with lack of influencer knowledge 01:50:56 - Artist Highlights 01:56:31 - Verse rundownAdam Berninger: https://x.com/adamberninger Heft: https://x.com/heft_gallerySkomra: https://x.com/skomra Pipi universal: https://x.com/pipiuniverselLEGIO_X: https://x.com/legio_xYuriJJJJ: https://x.com/yuri_jjjjMika Ben Amar: https://x.com/100o111 Orkhan: https://x.com/orkhan_art                             

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