Text us your feedback on the podcast!Welcome to Verify In Field: The Millwork Podcast! In today's episode, host Jacob Edmond sits down with special guest Bruce Poling, the director of the Joinery Business Podcast. Bruce shares his journey from running his own cabinetry business in Canada to becoming the founder of the Joinery Coach in Australia. He discusses the challenges he faced, the importance of maximizing machinery uptime in manufacturing, and the nine foundations that every business should focus on. The conversation delves into marketing strategies, the value of niching down, the future of joinery coaching, and much more. Join us as we gain valuable insights into the world of millwork and joinery from Bruce Poling’s wealth of experience and expertise.00:00 Understanding the Core of Marketing01:24 Introducing the Guest: Bruce Polling02:42 Bruce's Journey in the Joinery Business03:51 The Importance of Business Knowledge05:38 The Turning Point: From Cabinet Making to Business Coaching11:26 The Concept of GPS in Business17:53 The Nine Foundations of a Successful Business23:52 The Importance of Customer Experience27:34 The Role of Efficient Manufacturing in Business29:26 The Marketing Joint: A New Approach to Business Marketing30:32 The Importance of Conscious Marketing31:09 The Birth of the Marketing Joint31:33 Understanding the True Essence of Marketing32:37 The Difference Between Attracting and Hunting33:28 The Evolution of Marketing Strategies34:06 The Challenges of Implementing Marketing Strategies34:45 The Success of the Marketing Joint40:27 The Power of Niche Marketing47:48 The Future of the Joinery Coach and the Marketing Joint50:04 The Importance of Continuous Learning50:27 The Role of Technology in Business56:16 Conclusion: The Power of Community and Knowledge SharingShare The Love: If you like Verify In Field: The Millwork Podcast … Never miss an episode by subscribing via Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or by RSS!

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