Making Sense of Zero, 1st, 2nd and 3rd Party Data

Vera Shafiq Podcast
21/04/2021 22 min Temporada 2 Episodio 17
Making Sense of Zero, 1st, 2nd and 3rd Party Data

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Episode Synopsis

What are the differences between Zero, 1st, 2nd and 3rd party data? How should you structure your marketing strategy to make the best use of each? In this episode, I explain how to think of each of these types of data as part of a "data funnel", give tips on how to gather each and talk about why shifting the focus from 3rd party to the other types of data is what marketers should be thinking about.Episode links: USF Digital Marketing CertificateConnect with Vera:Email me at [email protected] my website at VeraShafiq.comConnect with me on LinkedInFollow me on InstagramConnect with me on Clubhouse

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