In this episode, we connect with Dumebi Egbuna and Toby Egbuna, Cofounders of Chezie. Toby and Dumebi discuss the challenges faced by minorities in the workplace, including the lack of representation in leadership and the prevalence of microaggressions, which can lead to imposter syndrome and a sense of being stuck in one’s current position. They emphasize the importance of effective allyship and empowering underrepresented folks to advocate for themselves. They walk through the origin story of Chezie, including its first iteration, Diversify, how that failed, and how those learnings led to Chezie’s dcucess. They share insider tips on startup marketing including the importance of content creation and commutinty building to drive advocacy and help the business grow. They stress the importance of running as lean as possible for as long as possible, both as a cost management tool and a forcing function for innovation.

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