SURVEILLANCE PRICING: THE NEW CONSUMER CHALLENGE

23/12/2025 30 min Episodio 96

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Episode Synopsis

Keywordspricing, surveillance pricing, legislation, consumer rights, algorithmic pricing, Instacart, market manipulation, historical pricing, value of service pricing, consumer surplusSummaryIn this episode of the Venture Step podcast, Dalton Anderson explores the evolution of pricing from historical negotiation practices to modern surveillance pricing driven by AI algorithms. He discusses the implications of these changes on consumer rights, the recent Instacart scandal, and the legislative responses aimed at regulating algorithmic pricing. The conversation highlights the moral and ethical considerations surrounding pricing strategies and the potential future of pricing legislation.TakeawaysThe AI algorithm is now determining consumer pricing based on data.Surveillance pricing can lead to manipulation of consumers.Historical pricing was based on negotiation and transparency.Legislation like the Interstate Commerce Act was created to protect consumers.Instacart's pricing practices led to a significant FTC fine.Value of service pricing was a historical method of pricing based on consumer need.New bills are being introduced to combat algorithmic pricing.The impact of pricing algorithms can lead to significant consumer costs.Legislative responses are evolving in reaction to pricing scandals.The future of pricing legislation is uncertain but necessary.TitlesThe Future of Pricing: Algorithms vs. EthicsSurveillance Pricing: The New Consumer ChallengeSound bites"That's manipulation, those are quite different.""We don't care if it's a good or a service.""This is unchristian. We're not doing this."Chapters00:00 The Evolution of Pricing: From Negotiation to Algorithms06:09 Surveillance Pricing: The New Age of Consumer Manipulation12:55 Value of Service Pricing: A Historical Perspective19:51 Legislative Responses to Algorithmic Pricing28:16 The Future of Pricing: Trends and ImplicationsSupporthttps://www.congress.gov/bill/119th-congress/senate-bill/232https://www.congress.gov/bill/119th-congress/house-bill/4640https://www.ftc.gov/news-events/news/press-releases/2025/12/instacart-pay-60-million-consumer-refunds-settle-ftc-lawsuit-over-allegations-it-engaged-deceptivehttps://www.justice.gov/opa/pr/justice-department-requires-realpage-end-sharing-competitively-sensitive-information-andhttps://www.consumerreports.org/money/questionable-business-practices/instacart-ai-pricing-experiment-inflating-grocery-bills-a1142182490/