In episode 74 of Venture Everywhere, Jenny Fielding, co-founder and Managing Partner of Everywhere Ventures, talks with Toby Rush, co-founder and CEO of Ideem — a next-generation authentication platform built to streamline payment verification in high-friction, high-fraud markets. Toby shares Ideem’s journey from a prototype co-developed with a global bank to a scalable solution tackling the challenges of digital payments in emerging economies. Toby also discusses Ideem’s use of cryptographic device binding to eliminate one-time passwords, reduce fraud, and deliver a seamless customer experience in regions experiencing rapid digital payment adoption.In this episode, you will hear:Addressing the high cost and user friction of OTPs in emerging marketsSecurity risks introduced by passkey synchronization across devicesBuilding go-to-market strategies through local partnerships and global networksEvaluating identity verification frameworks amid evolving regulatory pressuresLearn more about Toby Rush | IdeemLinkedIn: https://www.linkedin.com/in/tobiasrush Website: https://www.useideem.com Learn more about Jenny Fielding | Everywhere VCLinkedin: https://www.linkedin.com/in/jennyfielding Website: https://everywhere.vc/ 

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