In this episode of Velocity: Performance Marketing Podcast by Hawky, we dive deep into the evolution of digital marketing with Rahul Shinde, Head of Global Accounts at Havas Media Network India's Center of Excellence. With over 15 years spanning brands like UTV, Emami, and leading roles at Havas, Rahul brings unique insights from both agency and client-side perspectives.Chapters:01:49 - Rahul's journey from Mobile2Win to global marketing leadership07:00 - Agency vs Brand experience: What marketers need to know10:59 - Digital transformation: Beyond tools to purposeful strategy14:14 - AI and human balance in marketing execution19:05 - Global vs regional marketing strategies and local nuances29:22 - Augmented reality in marketing and emerging channels32:43 - "Intent is the new black" - The future of consumer targetingMeet Surender (host and co-founder at Hawky): https://www.linkedin.com/in/say2surender/ Meet Rahul Shinde: https://www.linkedin.com/in/rahulshinde/About Hawky: A creative intelligence platform that transforms marketing guesswork into data-driven success. From Ad Creative Analysis to AI-powered optimization, we help B2C brands and agencies achieve higher ROAS and predictable campaign performance.More Episodes: https://hawky.ai/podcast/

Ver todos los episodios