Why Listening Matters: The Secret Behind PaySauce’s NZ Growth and Australian Expansion

20/11/2025 32 min
Why Listening Matters: The Secret Behind PaySauce’s NZ Growth and Australian Expansion

Listen "Why Listening Matters: The Secret Behind PaySauce’s NZ Growth and Australian Expansion"

Episode Synopsis

In this episode, we sit down with PaySauce founder and CEO, Asantha Wijeyeratne, to explore how a customer-first mindset has shaped one of New Zealand’s most innovative companies. What began with helping farmers with minimum-wage compliance challenges has grown into a platform supporting small and micro-businesses across the country.We discuss how PaySauce builds technology around real customer problems, why word of mouth has become a powerful driver of their growth, and how simplicity remains core to their product design. Asantha also shares his approach to expansion into Australia, including why local insight and customer engagement are critical as the company enters a new market.

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