Marketing and Values: A Dissonance Resolved!

03/11/2022 22 min Temporada 1 Episodio 10

Listen "Marketing and Values: A Dissonance Resolved!"

Episode Synopsis

Consider this episode a model for one way to check in to see if you're living your values in business.
Coreen and I have struggled for years to add a values based lens to our marketing. We've been chipping away at it incrementally, but recently we had a breakthrough around our marketing vision and thought it would be fun and insightful to record our values assessment of our new marketing vision. We don't necessarily share what our marketing plan is in this episode (mostly to keep you from the monotony of it); instead, we review our business and personal values to see to what extent we're in alignment with our updated marketing strategy and offer some examples. 
This episode is for people who want to see what it's like to weave values into an initiative like marketing, or for people who want to know more about the values of Values Based Living and of us:).
VBL Values:
Teamwork, Get ‘er done, Authenticity, Meaning, Fun/Joy, Community, Measurable High Value Content for Participants, Simplicity/Ease, Playing Big
Note: We reference a marketing resource, Tad Hargrave with Marketing For Hippies, as a big reason why we're making great strides in our marketing. We're not getting anything tangible for pumping him up, we just like what he does:).
Learn more about us: https://values-basedliving.com/about-us/
Join us on Patreon: https://patreon.com/user?u=80025003&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_creator