Unlock the secrets to mastering time effectiveness with Morgan Lim, author of "Unleashing the Power of Time." Join Bruce Scheer as he delves into Morgan's OPPTIC framework and its transformative impact on sales performance. - Learn Morgan's unique perspective on partnering with time rather than fighting against it. - Discover the OPPTIC framework for qualifying opportunities and organizing sales activities. - Hear practical tips on how to target the right buyers and maintain focus amidst distractions. - Understand the significance of internal collaboration and time effectiveness. - Explore actionable strategies to enhance your overall sales process and performance. Tune in to elevate your time management skills and drive sales success! 00:00 Time management insights for sales professionals' effectiveness. 03:18 Dysfunctional relationship with time in sales career. 06:26 Partner with time, focus on top targeted accounts. 10:57 Qualify opportunities through balanced, engaging questioning. 14:13 Customer outcome, pain, people, timeline, impact assessment. 18:12 Organize business accurately considering constant changes. 19:52 Focus on three main tasks daily in sales. 23:23 Optimize sales by organizing and being time-effective. 25:53 Morgan Lim's interview on time effectiveness concluded.

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