From BuzzFeed Quizzes to the national census, it’s impossible to get through life without encountering surveys. However, not all surveys are created equal. As with everything else in data science, garbage going in will inevitably lead to garbage coming out.In this episode, Kyle Block joins Dr Genevieve Hayes to look at practical techniques for designing surveys to ensure they deliver value, as well as approaches to analysing survey results, to maximise that value.Guest BioKyle Block is Head of Research at Gradient, an analytics agency that combines advanced statistical and machine learning techniques to answer difficult marketing challenges. He holds a Masters in Spatial Analysis from the University of Pennsylvania and has spent his career helping managers use data to make important decisions.Talking PointsWhat good survey design looks like.Advice on how to design effective surveys.How list experiments can be used to uncover true opinions around sensitive topics.How data science techniques can be applied to survey data analysis to maximise its value.What the future might hold for survey data analysis.LinksConnect with Kyle on LinkedInGradient WebsiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

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