How do you build a real business — not just a product — inside a marketplace like Amazon? And how does generative strategy change the way entrepreneurs think about scale, risk, and value creation?In this episode of The Value Creators Podcast, Hunter Hastings talks with Neil Twa, founder and coach of Voltage Holdings, to break down what it really takes to build, operate, and exit successful marketplace-based companies. Neil explains his Train–Equip–Activate framework, how to separate business-building from product-picking, and why discipline, patience, and marketplace fit matter more than trends or hacks.Key Insights:Why marketplaces reward systems, not spontaneity — and how most sellers fail before they truly start.Generative entrepreneurship vs. opportunistic entrepreneurship: building for scale rather than chasing outcomes.Why the goal isn’t just revenue — it's margin, defensibility, customer value, and eventually sellability.This episode is a hands-on masterclass for entrepreneurs who want to move beyond “Amazon hustle culture” and instead build asset-backed, generative companies that endure.Resources:➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business CourseConnect with Neil Twa on LinkedInLearn more about Voltage HoldingsGet the book Almost Automated Income with FBA: Build a Profitable Lifestyle-Driven Amazon Business. Exit for Millions. Even Without Any Ecommerce ExperienceConnect with Hunter Hastings on LinkedInSubscribe to The Value Creators on Substack

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