Digital enablement and AI are revolutionizing how companies operate and reshaping the economy. At the core of this transformation remains a fundamental principle: the customer is the boss. In this new era, empathy becomes crucial as businesses strive to meet subjective values and deliver hyper-personalized experiences. Consumers demand instant access, precise responses, seamless order fulfillment, and transparency, while resisting intrusive tracking and data monetization.David Kramer, Founder & Chief Product Officer at Cooperative Computing, joins Hunter Hastings to highlight how AI can enhance creativity while balancing automation and human touch. In this discussion, Kramer shares insights on the digital enablement movement, emphasizing that AI should complement human creativity rather than replace it. He underscores the need for maintaining a brand's unique voice amidst the risk of generic content. As AI advances, businesses must adapt, using it to innovate while preserving the essential human element that resonates deeply with audiences. This approach aligns with the shift towards hyper-personalization, where understanding and delivering what each individual wants becomes the new standard, as exemplified by companies like Nike, which serves diverse customer needs with tailored, transparent experiences.Resources:Connect with Hunter Hastings on LinkedInCooperative ComputingConnect with David Kramer on LinkedInDigital Enablement by Cooperative Computing PDFShow Notes:0:00 | Intro: Vision of the Digitally Enabled Firm01:57 | 5 Key Business Functions: Branding and Marketing03:15 | Second Key: Sales and Commerce03:56 | Digitally Enabled Organization: Third and Fourth Key04:48 | Fifth Key for a Digitally Enabled Organization: Service Delivery Management07:13 | Human Role: Coding OR Evolving Decisions?13:13 | Are We Still Customer-Centric?20:33 | Transition Away From Control25:01 | Customer in this New Digital Environment29:39 | Demand for Transparency and Responsiveness35:34 | Managing Accelerating Digital Change Speed: The Art of Possible40:47 | Stephen Hawking: Cosmology Depends on the Questions You Ask45:38 | Is Competition Still Relevant, and Can Large Firms Adapt?53:52 | Wrap-Up

Ver todos los episodios