Visual design is an important element in value creation, especially in telling a brand’s or a business’s story in a way that engages with customers and communicates shared values. Visual designers are multi-talented artists and storytellers with an acute understanding of customers and their emotional responses to visual cues. Our guest this week is Jacqueline Porter, an accomplished professional in her field and a very successful business owner in her own right.We explored the business of design and creativity from the challenges within design education, and the drawbacks of rigid design frameworks and the value of subjective, creative approaches. A notable reference to a transitional figure in design Steve Jobs shows how simplicity and creativity - rules and no-rules - can work together.The conversation moves to the realm of implementation in branding, exploring the delicate and shifting balance between fixed and flexible elements. Jacqueline advocates for constant evolution, telling a story with a dynamic interplay between exploration and exploitation for sustained success. Consistency is achieved with creativity, empathy, and adaptability.Resources: https://www.jacquelineportercreative.com/Shownotes:0:00 | Intro02:28 | Jacqueline's Defines Visual Design: Inclusions, Exclusions and Importance03:54 | Nike Example: What Represents a Good Design?05:32 | Jacqueline on Branding: Advertising's Impact06:54 | Professional Approach: Visual and Wood Synergy in Business09:28 | Clients Don't Know What They Want: Process VS magic11:02 | Lum Spirits Story15:51 | Color Palette: First Step for Visual Representation of Lum Brand20:09 | Visual Design Mastery: Empathy, Psychology and Branding21:23 | History of Rules VS No Rules22:54 | Newtonian Economic Thinking and Bauhaus Analogies24:42 | Steve Jobs Simplicity is a Transitional Example26:27 | Designer Examples: Getting Outside of the Box29:05 | Crack is Wack32:22 | Implementation of Design34:50 | Wrap Up: Fixed and Flexible Idea

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