Co-creating customer value and innovation with design thinking

13/12/2022 27 min Episodio 12
Co-creating customer value and innovation with design thinking

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Episode Synopsis


Design thinking is gradually being connected with co-creating customer value, generating innovation and forecasting the business environment. How can design thinking be used and measured more strategically, and how do we implement it? What can we achieve when the customer is an integral part of the innovation process? Listen to some fascinating case examples from our guest speaker Timo Tiainen, representing Kone Corporation, and Valmet’s own design expert Mari Airio, Industrial Design Manager. Find out why design thinking matters, regardless of the business context.