When Reform UK MP Sarah Pochin claimed British adverts “no longer look like Britain,” her comments ignited a national row about race, identity, and belonging. In this episode, I unpack the backlash — from Parliament’s fiery debate to social media outrage — and I explore why representation in media continues to divide the nation. Tracing the history of diversity in British advertising, from invisibility to inclusion, I ask: Why does seeing a changing Britain still make some people uncomfortable — and what does that say about who we think we are?

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