Customer centricity is the bridge that bonds financial brands with their customers. Never before has it been so important to ensure a truly caring relationship between financial institutions and people consuming their digital products. In a way, the digital channels are replacing PR and marketing, becoming the new face of the financial brands. What does it take to create a banking app that bonds clients and financial institutions? And, how does user experience in digital banking determine whether there will be a long-lasting relationship between financial brands and their customers? In this financial UX podcast episode, we sat down with UX strategist Alex Kreger to find out answers to the most asked questions about the user experience in banking and other financial services. 

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