73% of digital transformations fail according to a study by Everest Group. In the process of digital transformation, the main focus usually is on the product, innovation and digital technology. But, in the digital age, customers are the ones who decide the product's fate. If it doesn't live up to their expectations, it will be quickly replaced with a user-centered alternative. To ensure a successful result, the primary focus should be switched from digital//to experience transformation.As this article includes a lot of important graphs and illustrations that help you understand the described processes, make sure to download the whitepaper attached to this audio version.As well, read as the full article at UXDA's blog. 

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