ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#140 Storymapping with Donna Lichaw"
Episode Synopsis
Donna Lichaw is the author of The User’s Journey. In the book Donna explains the idea of storymapping. How, when, and why to use narrative structure in your design work. During our chat we learn more about narrative structure, storymapping, “origin stories” and how brand stories and storymapping are connected.
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