Send us a textIn Episode 11 of UX Leadership by Design, Joana Castro, Director of UX at Buildium in Portugal explains how she leverages UX Maturity models at Buildium, and more broadly, how organizations can use UX maturity assessments to measure progress (and regression), demonstrate the value of UX, and secure investment in user experience. This episode offers practical advice for UX leaders interested in implementing a UX maturity model in their organization, effectively using storytelling as a strategy to help stakeholders connect to user problems, and hiring and developing junior designers. TOPICS:1. The State of the UX Market in Portugal2. Building and Managing UX Teams3. The Importance of Soft Skills in UX4. Using storytelling to cultivate stakeholder buy in5. Transitioning from Individual Contributor to UX Leader6. The UX Maturity Model by Nielsen Norman Group7. Assessing and Demonstrating UX Value8. Demonstrating ROI and Business Value of UX9. The Impact of UX Maturity AssessmentsLINKS:Joana Castro LinkedIn: https://www.linkedin.com/in/joana-isadora-castro/Buildium: https://www.buildium.com/Atlas (North American Report) by Sequoia: https://atlas.sequoiacap.com/Nielsen Norman Group: 6 Levels of UX Maturity Model: https://www.nngroup.com/articles/ux-maturity-model/Nielsen Norman Group: UX Maturity Survey: https://forms.nngroup.com/s3/Maturity-Quiz Connect with Mark on LinkedIn Fuzzy Math - B2B & Enterprise UX Design Consultancy

Ver todos los episodios