272: How much should nonprofits budget for ads? The Nonprofit Ad Study

Using the Whole Whale
02/12/2021
272: How much should nonprofits budget for ads? The Nonprofit Ad Study

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Episode Synopsis

The study was conducted from Form 990 data from 7,171 U.S. 501(c)(3) organizations with $1 to $10 million in revenue from 2018-2019 courtesy of Cause IQ (filing years 2019 and 2020). The goal was to create a large enough sample size to answer questions about advertising size for nonprofits that rely on common funding methods. ... »

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