262: Fundamentals of Copywriting for a Cause

Using the Whole Whale
21/10/2021
262: Fundamentals of Copywriting for a Cause

Listen "262: Fundamentals of Copywriting for a Cause"

Descargar episodio Ver en sitio original

Episode Synopsis

Training conversation with Whole Whale team about copywriting best practices for nonprofits. Maura Paxton, Digital Optimization Manager and Sarah Homet, Digital Marketing Associate share approaches to writing ads and useful frameworks.   We explore the relationship between emotional energy and the power of the right copy to evoke action. Resources: AIDA: https://www.truesense.com/ringer/aida-essential-direct-response-fundraising-truths ACCA: https://learnlandingpages.com/landing-page-design/ (lots of formulas, starting with... »

More episodes of the podcast Using the Whole Whale

Are you asking for the right asset?  Fundraising Secrets with the Philanthropy Guy 01/10/2025
From Dark Money to Digital Petitions: Reclaiming Government With Tech | MapLight.org 31/08/2023
August 28th marks sixty years from Martin Luther King Jr.’s iconic “I Have a Dream” speech (news) 29/08/2023
”I Can’t Save You” Author Interview: Anthony Chin-Quee 18/05/2023
PETA Calls Kentucky Derby a ‘Killing Field’ (news) 09/05/2023
Building Nonprofit Fundraising Through Grants | GrantWatch.com 23/03/2023
Nonprofit Insulin Maker Wins in CA (news) 21/03/2023
NGOs Call On U.N. To Advocate For Reproductive Rights In U.S. (news) 14/03/2023
Rise of Nonprofit AI – response to OpenAI shift (news) 08/03/2023
Buying Voter Files is so 2015 Advocacy – Join 2023 with Quorum 02/02/2023
© 2003-2026 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA